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The PR knowledge book /Sangeeta Waldron.

By: Material type: TextTextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2019.Edition: First editionDescription: 1 online resource (xv, 129 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781949991659
Other title:
  • Public relations knowledge book
Subject(s): Genre/Form: LOC classification:
  • HD59 .P756 2019
Online resources: Available additional physical forms:
Contents:
Chapter 2. How to be newsworthy and fake news -- Chapter 3. The press release -- Chapter 4. Social media influencers and celebrity endorsements -- Chapter 5. Creating content: using clever photography, video, and blogs -- Chapter 6. Getting to grips with social media -- Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set -- Chapter 8. Local media love small businesses -- Chapter 9. Pitching to the media -- Chapter 10. How to handle negative press -- Chapter 11. Measurement -- Chapter 12. The power of serendipity in business -- Chapter 13. Conclusion.
Abstract: The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HD59 (Browse shelf(Opens below)) Link to resource Available 9781949991659

Chapter 1. The basics of public relations -- Chapter 2. How to be newsworthy and fake news -- Chapter 3. The press release -- Chapter 4. Social media influencers and celebrity endorsements -- Chapter 5. Creating content: using clever photography, video, and blogs -- Chapter 6. Getting to grips with social media -- Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set -- Chapter 8. Local media love small businesses -- Chapter 9. Pitching to the media -- Chapter 10. How to handle negative press -- Chapter 11. Measurement -- Chapter 12. The power of serendipity in business -- Chapter 13. Conclusion.

The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Description based on PDF viewed 05/29/2019.

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