The PR knowledge book /Sangeeta Waldron. (Record no. 74105)

MARC details
000 -LEADER
fixed length control field 03503nam a2200625 i 4500
001 - CONTROL NUMBER
control field 9781949991659
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104648.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2019 nyu fob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781949991659
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59
Item number .P756 2019
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Waldron, Sangeeta,
Relator term Author
245 10 - TITLE STATEMENT
Title The PR knowledge book /Sangeeta Waldron.
246 3# - VARYING FORM OF TITLE
Title proper/short title Public relations knowledge book
250 ## - EDITION STATEMENT
Edition statement First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, New York (222 East 46th Street, New York, NY 10017) :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. (c)2019.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xv, 129 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Public relations collection,
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. The basics of public relations --
Title Chapter 2. How to be newsworthy and fake news --
-- Chapter 3. The press release --
-- Chapter 4. Social media influencers and celebrity endorsements --
-- Chapter 5. Creating content: using clever photography, video, and blogs --
-- Chapter 6. Getting to grips with social media --
-- Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set --
-- Chapter 8. Local media love small businesses --
-- Chapter 9. Pitching to the media --
-- Chapter 10. How to handle negative press --
-- Chapter 11. Measurement --
-- Chapter 12. The power of serendipity in business --
-- Chapter 13. Conclusion.
520 3# - SUMMARY, ETC.
Summary, etc. The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 05/29/2019.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporations
General subdivision Public relations.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business communciation.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Brands.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Crisis.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Management.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Facebook.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Global mind-set.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Instagram.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Journalists.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term LinkedIn.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Measurement.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Media.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Networking.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Newsworthy.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Press releases.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Public relations.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Social media.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Storytelling.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Twitter.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term YouTube.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html</a>
-- Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
DONATED BY:
VENDOR Business Expert Press
Classification part HD59
PUBLICATION YEAR (c)2019
LOCATION
REQUESTED BY:
--
-- NFIC
-- Cynthia Snell
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HD59 9781949991659 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)