MARC details
000 -LEADER |
fixed length control field |
03503nam a2200625 i 4500 |
001 - CONTROL NUMBER |
control field |
9781949991659 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
BEP |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104648.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190417s2019 nyu fob 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781949991659 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD59 |
Item number |
.P756 2019 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Waldron, Sangeeta, |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
The PR knowledge book /Sangeeta Waldron. |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Public relations knowledge book |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
Name of publisher, distributor, etc. |
Business Expert Press, |
Date of publication, distribution, etc. |
(c)2019. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xv, 129 pages) |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Public relations collection, |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Chapter 1. The basics of public relations -- |
Title |
Chapter 2. How to be newsworthy and fake news -- |
-- |
Chapter 3. The press release -- |
-- |
Chapter 4. Social media influencers and celebrity endorsements -- |
-- |
Chapter 5. Creating content: using clever photography, video, and blogs -- |
-- |
Chapter 6. Getting to grips with social media -- |
-- |
Chapter 7. Small, medium-sized businesses (SMEs) need a global mind-set -- |
-- |
Chapter 8. Local media love small businesses -- |
-- |
Chapter 9. Pitching to the media -- |
-- |
Chapter 10. How to handle negative press -- |
-- |
Chapter 11. Measurement -- |
-- |
Chapter 12. The power of serendipity in business -- |
-- |
Chapter 13. Conclusion. |
520 3# - SUMMARY, ETC. |
Summary, etc. |
The PR Knowledge Book is for everyone irrespective of where you are in the world--whether a student starting out in this industry or self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or just plain curiousabout what it entails. This book covers everything within the world of PR from how to create a brand, how to use social media, how to be news-worthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed withpowerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Description based on PDF viewed 05/29/2019. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Corporations |
General subdivision |
Public relations. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Business communciation. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Brands. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Crisis. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Management. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Facebook. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Global mind-set. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Instagram. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Journalists. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
LinkedIn. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Measurement. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Media. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Networking. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Newsworthy. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Press releases. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Public relations. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Social media. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Storytelling. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
Twitter. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
YouTube. |
655 #0 - INDEX TERM--GENRE/FORM |
Genre/form data or focus term |
Electronic books. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000906.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
HD59 |
PUBLICATION YEAR |
(c)2019 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |