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A framework for marketing management /Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Tamil Nadu, India Pearson (c)2016..Edition: sixth editionDescription: 344 pages : illustrations, diagrams, charts and tables ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789332575394
  • 9332575398
Subject(s): LOC classification:
  • HF5415 .F736 2016
  • HF5415
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Understanding Marketing Management -- Defining Marketing for the New Realities -- Developing and Implementing Marketing Strategies and Plans -- Capturing Marketing Insights and Forecasting Demand -- Connecting with Customers -- Creating Long-term Loyalty Relationships -- Analyzing Consumer and Business Markets -- Building Strong Brands -- Identifying Market Segments and Targets -- Crafting the Brand Positioning and Competing Effectively -- Creating Brand Equity and Driving Growth -- Creating Value -- Setting Product Strategy and Introducing New Offerings -- Designing and Managing Services -- Developing Pricing Strategies and Programs -- Delivering Value -- Designing and Managing Integrated Marketing Channels -- Managing Retailing, Wholesaling, and Logistics -- Communicating Value -- Designing and Managing Integrated Marketing Communications -- Managing Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- Managing Digital Communications: Online, Social Media, and Mobile -- Managing Personal Communications: Direct and Database Marketing and Personal Selling -- Managing the Marketing Organization for Long-Term Success -- Managing Marketing Responsibly in the Global Economy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Withdrawn G. Allen Fleece Library WITHDRAWN Non-fiction HF5415.13.K685.M375 2019 (Browse shelf(Opens below)) Not for loan 31923001789193
Withdrawn G. Allen Fleece Library WITHDRAWN Non-fiction HF5415.K685.M375 (Browse shelf(Opens below)) 1 Not for loan 31923001696570

Understanding Marketing Management -- Defining Marketing for the New Realities -- Developing and Implementing Marketing Strategies and Plans -- Capturing Marketing Insights and Forecasting Demand -- Connecting with Customers -- Creating Long-term Loyalty Relationships -- Analyzing Consumer and Business Markets -- Building Strong Brands -- Identifying Market Segments and Targets -- Crafting the Brand Positioning and Competing Effectively -- Creating Brand Equity and Driving Growth -- Creating Value -- Setting Product Strategy and Introducing New Offerings -- Designing and Managing Services -- Developing Pricing Strategies and Programs -- Delivering Value -- Designing and Managing Integrated Marketing Channels -- Managing Retailing, Wholesaling, and Logistics -- Communicating Value -- Designing and Managing Integrated Marketing Communications -- Managing Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- Managing Digital Communications: Online, Social Media, and Mobile -- Managing Personal Communications: Direct and Database Marketing and Personal Selling -- Managing the Marketing Organization for Long-Term Success -- Managing Marketing Responsibly in the Global Economy.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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