A framework for marketing management /Philip Kotler, Kevin Lane Keller.
Material type: TextPublication details: Tamil Nadu, India Pearson (c)2016..Edition: sixth editionDescription: 344 pages : illustrations, diagrams, charts and tables ; 23 cmContent type:- text
- unmediated
- volume
- 9789332575394
- 9332575398
- HF5415 .F736 2016
- HF5415
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Withdrawn | G. Allen Fleece Library WITHDRAWN | Non-fiction | HF5415.13.K685.M375 2019 (Browse shelf(Opens below)) | Not for loan | 31923001789193 | ||
Withdrawn | G. Allen Fleece Library WITHDRAWN | Non-fiction | HF5415.K685.M375 (Browse shelf(Opens below)) | 1 Not for loan | 31923001696570 |
Understanding Marketing Management -- Defining Marketing for the New Realities -- Developing and Implementing Marketing Strategies and Plans -- Capturing Marketing Insights and Forecasting Demand -- Connecting with Customers -- Creating Long-term Loyalty Relationships -- Analyzing Consumer and Business Markets -- Building Strong Brands -- Identifying Market Segments and Targets -- Crafting the Brand Positioning and Competing Effectively -- Creating Brand Equity and Driving Growth -- Creating Value -- Setting Product Strategy and Introducing New Offerings -- Designing and Managing Services -- Developing Pricing Strategies and Programs -- Delivering Value -- Designing and Managing Integrated Marketing Channels -- Managing Retailing, Wholesaling, and Logistics -- Communicating Value -- Designing and Managing Integrated Marketing Communications -- Managing Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- Managing Digital Communications: Online, Social Media, and Mobile -- Managing Personal Communications: Direct and Database Marketing and Personal Selling -- Managing the Marketing Organization for Long-Term Success -- Managing Marketing Responsibly in the Global Economy.
COPYRIGHT NOT covered - Click this link to request copyright permission:
There are no comments on this title.