MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02407nam a2200361Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1138513108 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726104534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191030s20162019ii ad g 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014044334 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789332575394 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9332575398 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
PUJAV |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
PUJAV |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.F736 2016 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Dates associated with a name |
1931- |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
A framework for marketing management /Philip Kotler, Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
sixth edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Tamil Nadu, India |
| Name of publisher, distributor, etc. |
Pearson |
| Date of publication, distribution, etc. |
(c)2016.. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
344 pages : |
| Other physical details |
illustrations, diagrams, charts and tables ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Understanding Marketing Management -- |
| -- |
Defining Marketing for the New Realities -- |
| -- |
Developing and Implementing Marketing Strategies and Plans -- |
| -- |
Capturing Marketing Insights and Forecasting Demand -- |
| -- |
Connecting with Customers -- |
| -- |
Creating Long-term Loyalty Relationships -- |
| -- |
Analyzing Consumer and Business Markets -- |
| -- |
Building Strong Brands -- |
| -- |
Identifying Market Segments and Targets -- |
| -- |
Crafting the Brand Positioning and Competing Effectively -- |
| -- |
Creating Brand Equity and Driving Growth -- |
| -- |
Creating Value -- |
| -- |
Setting Product Strategy and Introducing New Offerings -- |
| -- |
Designing and Managing Services -- |
| -- |
Developing Pricing Strategies and Programs -- |
| -- |
Delivering Value -- |
| -- |
Designing and Managing Integrated Marketing Channels -- |
| -- |
Managing Retailing, Wholesaling, and Logistics -- |
| -- |
Communicating Value -- |
| -- |
Designing and Managing Integrated Marketing Communications -- |
| -- |
Managing Mass Communications: advertising, Sales Promotions, Events and Experiences, and Public Relations -- |
| -- |
Managing Digital Communications: Online, Social Media, and Mobile -- |
| -- |
Managing Personal Communications: Direct and Database Marketing and Personal Selling -- |
| -- |
Managing the Marketing Organization for Long-Term Success -- |
| -- |
Managing Marketing Responsibly in the Global Economy. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing administration. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing analysis. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing communication. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane |
| Dates associated with a name |
1956- |
| Relator term |
|
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2016 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2019-10-25 |
| COST |
29.10 |
| Koha issues (borrowed), all copies |
1 |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| h (OCLC) |
HELD BY SBI - 1 OTHER HOLDINGS |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |