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Internet marketing for entrepreneurs : using Web 2.0 strategies for success / Susan Payton.

By: Material type: TextTextPublisher number: 1 | BEPSeries: Small business management and entrepreneurship collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2009]Copyright date: �2009Edition: 1st edDescription: 1 electronic text (96 pages) : digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606490341
Subject(s): Genre/Form: LOC classification:
  • HF5415.1265
Online resources: Available additional physical forms:
Contents:
Introduction -- Chapter 1: making sense of marketing 2.0 -- Chapter 2: getting social online -- Chapter 3: blogging for business -- Chapter 4: hot off the (virtual) presses! -- Chapter 5: easy e-mailing -- Chapter 6: bringing it all together -- Glossary -- Appendix A: marketing plan -- Appendix B: press release example -- Appendix C: press release distribution sites -- Appendix D: more information on press releases -- Appendix E: e-mail sample -- Appendix F: marketing plan outline -- Appendix G: blog posts by social media experts -- Index.
Abstract: Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415.1265 (Browse shelf(Opens below)) Link to resource Available BEP10373428

Includes index.

Introduction -- Chapter 1: making sense of marketing 2.0 -- Chapter 2: getting social online -- Chapter 3: blogging for business -- Chapter 4: hot off the (virtual) presses! -- Chapter 5: easy e-mailing -- Chapter 6: bringing it all together -- Glossary -- Appendix A: marketing plan -- Appendix B: press release example -- Appendix C: press release distribution sites -- Appendix D: more information on press releases -- Appendix E: e-mail sample -- Appendix F: marketing plan outline -- Appendix G: blog posts by social media experts -- Index.

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Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.

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Mode of access: World Wide Web.

Title from PDF t.p. (viewed on July 7, 2009).

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