Internet marketing for entrepreneurs using Web 2.0 strategies for success /
Payton, Susan.
Internet marketing for entrepreneurs using Web 2.0 strategies for success / Susan Payton. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2009. - 1 electronic text (96 pages) : digital file. - Small business management and entrepreneurship collection, .
Introduction -- Chapter 1: making sense of marketing 2.0 -- Chapter 2: getting social online -- Chapter 3: blogging for business -- Chapter 4: hot off the (virtual) presses! -- Chapter 5: easy e-mailing -- Chapter 6: bringing it all together -- Glossary -- Appendix A: marketing plan -- Appendix B: press release example -- Appendix C: press release distribution sites -- Appendix D: more information on press releases -- Appendix E: e-mail sample -- Appendix F: marketing plan outline -- Appendix G: blog posts by social media experts -- Index.
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.
Mode of access: World Wide Web.
9781606490341
Internet marketing.
Online social networks.
Small business marketing.
Internet marketing Marketing Marketing 2.0 PR Press release Public relations Social media Blogs Social media marketing Facebook Twitter Marketing strategy Small business marketing
HF5415 / .I584 2009
Internet marketing for entrepreneurs using Web 2.0 strategies for success / Susan Payton. - first edition. - [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2009. - 1 electronic text (96 pages) : digital file. - Small business management and entrepreneurship collection, .
Introduction -- Chapter 1: making sense of marketing 2.0 -- Chapter 2: getting social online -- Chapter 3: blogging for business -- Chapter 4: hot off the (virtual) presses! -- Chapter 5: easy e-mailing -- Chapter 6: bringing it all together -- Glossary -- Appendix A: marketing plan -- Appendix B: press release example -- Appendix C: press release distribution sites -- Appendix D: more information on press releases -- Appendix E: e-mail sample -- Appendix F: marketing plan outline -- Appendix G: blog posts by social media experts -- Index.
Don't know a blog from a tweet? After reading this book, you'll not only understand these terms, you'll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers. The book will also identify strategies you can implement immediately to grow awareness of your brand online.
Mode of access: World Wide Web.
9781606490341
Internet marketing.
Online social networks.
Small business marketing.
Internet marketing Marketing Marketing 2.0 PR Press release Public relations Social media Blogs Social media marketing Facebook Twitter Marketing strategy Small business marketing
HF5415 / .I584 2009