Amazon cover image
Image from Amazon.com

Highly effective marketing analytics : a practical guide to improving marketing ROI with analytics / Mu Hu.

By: Material type: TextTextSeries: Big data, business analytics, and smart technology collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]Edition: First editionDescription: 1 online resource (xv, 224 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781951527099
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5862
Online resources: Available additional physical forms:
Contents:
Chapter 1. Why has analytics missed the mark? -- Chapter 2. Developing actionable segmentation -- Chapter 3. Gaining deeper insights into customers -- Chapter 4. How the 541-rule has changed the game of direct mail -- Chapter 5. How to make catalog profitable in the digital age -- Chapter 6. Integration between e-mail, CRM, Google,and social -- Chapter 7. How to revamp your underperforming loyalty program -- Chapter 8. Customer lifetime value demystified -- Chapter 9. Measuring success with MMM, MTA, and promotional lift.
Abstract: Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5862 (Browse shelf(Opens below)) Link to resource Available BEP9781951527099
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5862 (Browse shelf(Opens below)) Available 9781951527099

Chapter 1. Why has analytics missed the mark? -- Chapter 2. Developing actionable segmentation -- Chapter 3. Gaining deeper insights into customers -- Chapter 4. How the 541-rule has changed the game of direct mail -- Chapter 5. How to make catalog profitable in the digital age -- Chapter 6. Integration between e-mail, CRM, Google,and social -- Chapter 7. How to revamp your underperforming loyalty program -- Chapter 8. Customer lifetime value demystified -- Chapter 9. Measuring success with MMM, MTA, and promotional lift.

Access restricted to authorized users and institutions.

Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment.

COPYRIGHT NOT covered - Click this link to request copyright permission:

https://lib.ciu.edu/copyright-request-form

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Description based on PDF viewed 12/23/2019.

There are no comments on this title.

to post a comment.