Highly effective marketing analytics : (Record no. 73813)

MARC details
000 -LEADER
fixed length control field 04046nam a2200805 i 4500
001 - CONTROL NUMBER
control field 9781951527099
003 - CONTROL NUMBER IDENTIFIER
control field BEP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241023114917.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m eo d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn |||m|||a
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190417s2020 nyua fob 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781951527099
Qualifying information
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1133127194
035 ## - SYSTEM CONTROL NUMBER
System control number (CaBNVSL)slc00000154
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5862
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hu, Mu,
Relator term
245 10 - TITLE STATEMENT
Title Highly effective marketing analytics :
Remainder of title a practical guide to improving marketing ROI with analytics /
Statement of responsibility, etc. Mu Hu.
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, New York (222 East 46th Street, New York, NY 10017) :
Name of producer, publisher, distributor, manufacturer Business Expert Press,
Date of production, publication, distribution, manufacture, or copyright notice [(c)2020.]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xv, 224 pages) :
Other physical details illustrations (some color)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Big data, business analytics, and smart technology collection,
ISBN 2333-6757
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1. Why has analytics missed the mark? --
Title Chapter 2. Developing actionable segmentation --
-- Chapter 3. Gaining deeper insights into customers --
-- Chapter 4. How the 541-rule has changed the game of direct mail --
-- Chapter 5. How to make catalog profitable in the digital age --
-- Chapter 6. Integration between e-mail, CRM, Google,and social --
-- Chapter 7. How to revamp your underperforming loyalty program --
-- Chapter 8. Customer lifetime value demystified --
-- Chapter 9. Measuring success with MMM, MTA, and promotional lift.
506 ## - RESTRICTIONS ON ACCESS NOTE
Terms governing access Access restricted to authorized users and institutions.
520 3# - SUMMARY, ETC.
Summary, etc. Highly effective marketing analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics. The book reveals why marketing analytics has not yet kept the promise and clarifes confusion and misunderstanding surrounding marketing analytics. Highly effective marketing analytics is a highly practical and pragmatic how-to book. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today's highly competitive omni-channel environment.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Description based on PDF viewed 12/23/2019.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business intelligence.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commercial catalogs.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising, Direct-mail.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Analytics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing analytics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Business intelligence.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Omnichannel marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Data.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Centralized database.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Segmentation.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer profile.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer personas.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term The 360-degree customer view.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer journey map.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer lifestage.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Predictive modeling.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Direct mail.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Catalog.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term E-mail marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Loyalty marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Loyalty program.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Customer lifetime value.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing mix modeling.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Multi-touchpoint attribution.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Promotional lift.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing metrics.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing KPIs.
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term [genre]
655 #0 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Print version:
International Standard Book Number 9781951527082
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Big data, business analytics, and smart technology collection.
International Standard Serial Number 2333-6757
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000940.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000940.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Usage before 2021-2022 CIU
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
VENDOR Business Expert Press
LOCATION ONLINE
Barecode BEP9781951527099
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Uniform Resource Identifier
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HF5862 9781951527099 03/20/2023 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)    
          G. Allen Fleece Library G. Allen Fleece Library ONLINE 10/23/2024 Business Expert Press   HF5862 BEP9781951527099 10/23/2024 10/23/2024 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Library of Congress Classification https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000940.html