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1.
User unfriendly : consumer struggles with personal technologies, from clocks and sewing machines to cars and computers / Joseph J. Corn. by
Material type: Text Text; Literary form: Not fiction
Publication details: Baltimore : Johns Hopkins University Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: T173.8.

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2.
Simply better winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2004
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.335.37 2004.

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3.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by
Edition: [Revisedition. and expanded edition.n]
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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4.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, (c)1997
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1265.

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6.
Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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7.
Customer-oriented marketing strategy theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Series:
Edition: first edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2013
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.

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8.
Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword by Philip Kotler. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.335a.

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