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1.
Understanding brands / produced and directed by Kurt Breitenmoser ; written by Luke Preston. [print] by
Material type: Film Film; Type of visual material: videorecording
Language: English Original language: English Subtitle language: English
Publisher number:
  • FFH 42209 Films for the Humanities and Sciences
Publication details: New York : Films for the Humanities and Sciences (c)2010
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD69.B7.U534 2010.

2.
9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. [print] by
Edition: second edition.ition.
Material type: Text Text; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, California : Response Books, (c)2009
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD69.B7K3725 2009eb.

3.
Small business marketing : a guide for survival, growth, and success / Stuart Atkins, MBA. [print] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Place of publication not identified : Atkins Marketing Solutions, (c)2009
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.A85 2009, ...

4.
Hospitality branding /Chekitan S. Dev. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Ithaca : Cornell University Press, (c)2012
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: TX911.3.3.

5.
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick. by
Material type: Text Text; Literary form: Not fiction
Publication details: New Haven : Yale University Press, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: TK5105.88817.

6.
Eco-Business A Big-Brand Takeover of Sustainability / Peter Dauvergne and Jane Lister. by
Material type: Text Text; Literary form: Not fiction
Publication details: Cambridge, Massachusetts : MIT Press, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HC79.5.

7.
Marketing fashion : strategy, branding and promotion / Harriet Posner. by
Edition: Second edition.
Material type: Text Text; Literary form: Not fiction
Publication details: London : Laurence King Publishing, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD9940.2.

8.
The context marketing revolution : how to motivate buyers in the age of infinite media / Mathew Sweezey. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, MA : Harvard Business Review Press, (c)2019
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32.

9.
Private Label Strategy by
Material type: Text Text; Literary form: Not fiction
Publication details: Harvard Business Review Press 2007
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD69.7.

10.
True story : how to combine story and action to transform your business / Ty Montague. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1255.

11.
How brands become icons : the principles of cultural branding / Douglas B. Holt. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, (c)2004
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD69.7.

12.
Streamliner : Raymond Loewy and image-making in the age of American industrial design / John Wall. by
Material type: Text Text; Nature of contents: biography; Literary form: Not fiction
Publication details: Baltimore : Johns Hopkins University Press, (c)2018
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: TS140.63.

13.
Redskins : insult and brand / C. Richard King. by
Material type: Text Text; Literary form: Not fiction
Publication details: Lincoln : University of Nebraska Press, (c)2016
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: GV953.3.

14.
Kids and branding in a digital world /Barrie Gunter. by
Material type: Text Text; Literary form: Not fiction
Publication details: Manchester : Manchester University Press, (c)2016
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD69.7.

15.
Make it, don't fake it : leading with authenticity for real business success / Sabrina Horn. by
Edition: first edition.
Material type: Text Text; Literary form: Not fiction
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD62.5.

16.
Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Austin : University of Texas Press, (c)2015
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.15.

17.
Tell me about yourself : personal branding and social media recruiting in the brave new online world / Stavros Papakonstantinidis. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2019.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5549.5.R44, ...

18.
Super sonic logos : the power of audio branding / David Allan, PhD. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.1255, ...

19.
Strategic management : an executive perspective / Cornelis A. de Kluyver and John A. Pearce II. by Series: Strategic management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD30.28, ...

20.
Stand out!! : the secrets of branding for a new generation / Brian McGurk. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.1255, ...

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