Redskins : insult and brand / C. Richard King.

By:

King, C. Richard, 1968- [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780803288454
9780803288430
9780803288447

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

GV953 .R437 2016

Online resources:

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Available additional physical forms:

Contents:

Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

Subject: "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	GV953.3 (Browse shelf(Opens below))	Link to resource	Available		ocn932201791

"Redskins" is blacked out on title page.

Includes bibliographies and index.

"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

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