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1.
A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (3)Location, call number: Online HF, ...

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2.
The connected consumer / Dinesh Kumar. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Availability: Items available for loan: G. Allen Fleece Library (4)Location, call number: Online HF, ...

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3.
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (4)Location, call number: Online HM, ...

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4.
#Share : how to mobilize social word of mouth (sWOM) / Natalie T. Wood and Caroline K. Muñoz. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2017
Other title:
  • Share : how to mobilize social word of mouth (sWOM)
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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5.
The connected consumer / Dinesh Kumar. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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6.
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HM743.F33.

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7.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. [electronic resource] by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.5.

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8.
Digital branding fever / Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2017
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1255.

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9.
The digital marketing landscape : creating a synergistic consumer experience / Jessica L. Rogers. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2021
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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10.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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11.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay, PhD. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2020
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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12.
Digital privacy in the marketplace : perspectives on the information exchange / George R. Milne. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB TK5105.875.I57.

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13.
Effective advertising strategies for your business / Cong Li. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.127.

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14.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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15.
Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1255.

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16.
Herding cats : a strategic approach to social media marketing / Andrew Rohm and Michael Weiss. [electronic resource] by Series: 2014 digital library | Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF6146.I58.

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17.
Make your business social : engage your customers with social media / Lindsay Chambers, Jennifer Morehead, and Heather Sallee. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2020
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5414.

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18.
Make your nonprofit social : engage your audience with social media / by Lindsay Chambers, Jennifer Morehead, and Heather Sallee. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2021
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.

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19.
Marketing in the digital world / Avinash Kapoor. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2021
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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20.
Mobile commerce : how it contrasts, challenges and enhances electronic commerce / Esther Swilley. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5548.34.

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