Globalization and American popular culture / Lane Crothers. [print]

By:

Crothers, Lane [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780742566828
074256682X
9780742566835
0742566838
9780742566842
0742566846

Subject(s): LOC classification:

E169.12.G563 2010
E169.12.C951.G563 2010

Available additional physical forms:

Contents:

American popular culture and globalization ; "American" popular culture The global scope of American movies, music, and television The American global cultural franchise Global trade and the fear of American popular culture American popular culture and the future of globalization.

Summary: Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by 'popular culture,' how popular culture is distinguished from the generic concept of 'culture,' and what constitutes 'American' popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library Circulating Collection - First Floor	Non-fiction	E169.12 .C74 2010 (Browse shelf(Opens below))	Available		31923001700430

Now in a fully revised and updated edition, this concise and insightful book explores the ways American popular products such as movies, music, television programs, fast food, sports, and even clothing styles have molded and continue to influence modern globalization. Lane Crothers offers a thoughtful examination of both the appeal of American products worldwide and the fear and rejection they induce in many people and nations around the world. The author defines what we mean by 'popular culture,' how popular culture is distinguished from the generic concept of 'culture,' and what constitutes 'American' popular culture. Tracing how U.S. movies, music, and TV became dominant in world popular culture, Crothers also considers the ways in which non-visual products like fast-food franchises, sports, and fashion have become ubiquitous. He also presents a fascinating set of case studies that highlight the varied roles American products play in a range of different nations and communities. Concluding with a projection of the future impact of American popular culture, this book makes a powerful argument for its central role in shaping global politics and economic development.

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