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1.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. [electronic resource] by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.5.

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2.
Effective advertising strategies for your business / Cong Li. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.127.

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3.
Herding cats : a strategic approach to social media marketing / Andrew Rohm and Michael Weiss. [electronic resource] by Series: 2014 digital library | Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF6146.I58.

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4.
Social roots : why social innovations are creating the influence economy / Cindy Gordon, Andrew Weir, and John P. Girard. [electronic resource] by Series: 2014 digital library | Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HM742.

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5.
Viral marketing and social networks / Maria Petrescu. [electronic resource] by Series: Digital and social media marketing and advertising collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.1265.

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