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Advertising / edited by Chris Hackley. [print]

Contributor(s): Material type: TextTextSeries: SAGE library of marketingPublication details: Los Angeles : SAGE, [(c)2010.Description: 3 volumes ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412934299
  • 141293429X
Subject(s): LOC classification:
  • HF5823.A384 2010
  • HF5823.H122.A384 2010
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
VOLUME 1: Advertising management VOLUME 2: Advertising culture VOLUME 3: Advertising science.
Summary: The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioral, and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agency/client relations, campaign planning and effectiveness, media planning, and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. ;
Item type: Circulating Book (checkout times vary with patron status)
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5823.A16835 2010 (Browse shelf(Opens below)) v.1 Available 31923001863121
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5823.A16835 2010 (Browse shelf(Opens below)) v.2 Available 31923001863139
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5823.A16835 2010 (Browse shelf(Opens below)) v.3 Available 31923001863147

Includes bibliographical references.

VOLUME 1: Advertising management VOLUME 2: Advertising culture VOLUME 3: Advertising science.

The study of advertising is a heated and expansive forum, with research diverging along methodological, semantic, and often political lines. This eclectic, extensive, and inclusive collection draws together the diverse literature with a view to organizing and making sense of the state of play of advertising research, with papers drawn not only from the major international advertising journals, but also widely across the social sciences. Accommodating statistical, behavioral, and interpretive perspectives, this three-volume set is organized into three broad categories. Volume One looks at advertising management, including creativity, agency/client relations, campaign planning and effectiveness, media planning, and brand communications. Volume Two looks at the cultural influence of advertising, including its ideological character, theoretical influences, and cross-cultural aspects. Volume Three looks at advertising science: the experimental and survey data-gathering methods involved in measuring advertising effectiveness. ;

COPYRIGHT NOT covered - Click this link to request copyright permission:

COPYRIGHT NOT covered - Click this link to request copyright permission:

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