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Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag. [print]

By: Material type: TextTextPublication details: Thousand Oaks, California : SAGE, [(c)2012.Description: xiv, 199 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781412980531
  • 1412980534
Subject(s): LOC classification:
  • HF5823.A337 2012
  • HF5823.T125.A337 2012
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Partial contents:
Language of critique. The case for critique : why we need constructive criticism to make great ads AdSpeak : the vocabulary of advertising AdErrors : when good ads go bad AdAnalogy : how art and copy play together The 360 degree critique : being digital, going viral, and beyond Critique in action. AdAlliance : your partners in creating great advertising AdSpeak up! Who says what when The creative team's bill of rights The client's bill of rights Presentation prep Critique cheats : tips to make the most of the critique.
Item type: Circulating Book (checkout times vary with patron status)
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5823.T155 2012 (Browse shelf(Opens below)) Available 31923001842349

Language of critique. The case for critique : why we need constructive criticism to make great ads AdSpeak : the vocabulary of advertising AdErrors : when good ads go bad AdAnalogy : how art and copy play together The 360 degree critique : being digital, going viral, and beyond Critique in action. AdAlliance : your partners in creating great advertising AdSpeak up! Who says what when The creative team's bill of rights The client's bill of rights Presentation prep Critique cheats : tips to make the most of the critique.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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