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Managerial economic : A problem solving approach / authored by Froeb, McCann, Shor, and Ward. [print]

By: Contributor(s): Material type: TextTextPublication details: [not identified] : Cengage Learning ; (c)2018.Edition: fifth editionDescription: 332 pages : charts ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789353502508
  • 9353502500
LOC classification:
  • HD31.F764.M363 2018
Available additional physical forms:
Contents:
SECTION 1: PROBLEM SOLVING AND DECISION MAKING.
Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back
SECTION II: PRICING COSTS, AND PROFITS.
Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles
SECTION III: PRICING FOR GREATER PROFIT.
More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination
SECTION IV: STRATEGIC DECISION MAKING.
Strategic games -- Bargining
SECTION V: UNCERTAINTY.
Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard
SECTION VI: ORGANIZATIONAL DESIGN.
Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
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Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HD31.F764.M363 2018 (Browse shelf(Opens below)) Available 31923002098925

SECTION 1: PROBLEM SOLVING AND DECISION MAKING.

Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back

SECTION II: PRICING COSTS, AND PROFITS.

Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles

SECTION III: PRICING FOR GREATER PROFIT.

More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination

SECTION IV: STRATEGIC DECISION MAKING.

Strategic games -- Bargining

SECTION V: UNCERTAINTY.

Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard

SECTION VI: ORGANIZATIONAL DESIGN.

Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.

APA - CHECK FORMATING BEFORE USE Ward, M. R., McCann, B. T., Shor, M., Froeb, L. M. (2018). Managerial Economics. United States: Cengage Learning.

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