Survey research methods / Floyd J. Fowler, Jr., Center for Survey Research, University of Massachusetts, Boston. [print]

By:

Fowler, Floyd J []

Material type: Text

TextSeries: Applied social research methods series ; v. 1.Publication details: Los Angeles, California : SAGE, (c)2014.Edition: Fifth editionDescription: xi, 171 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1452259003
9781452259000

Subject(s):

Genre/Form:

Education

LOC classification:

HN29.F785.S878 2014

Available additional physical forms:

Contents:

1. Introduction -- 2. Types of Error in Surveys -- 3. Sampling -- 4. Nonresponse: Implementing a Sample Design -- 5. Methods of Data Collection -- 6. Designing Questions to Be Good Measures -- 7. Evaluating Survey Questions and Instruments -- 8. Survey Interviewing -- 9. Preparing Survey Data for Analysis -- 10. Analyzing Survey Data -- 11. Ethical Issues in Survey Research -- 12. Providing Information About Survey Methods -- 13. Survey Error in Perspective.

Summary: "The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data." --

Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library Circulating Collection - First Floor	HN29.F785.S878 2014 (Browse shelf(Opens below))	Available		31923002041685

Includes bibliographies and index.

"The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to--and often instead of--household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data." --

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