Effective communication : the patterns of easy influence, master business communication, professional communication, and influence, the psychology of persuasion, achieve sales leadership and success / Peter Andrei. [print]

By:

Andrei, Peter [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1672411459
9781672411455

Other title:

Patterns of easy influence

Subject(s):

Genre/Form:

LOC classification:

PN4129.15.A537.C666 2019

Available additional physical forms:

Summary: "In this book, you learn why professional communication is often ineffective, and how to fix it. You learn how to structure informational, inspirational, and persuasive messages to grab attention and prove your point effectively. You also learn some of the most important theories of communication. This book shows you how to use the concepts of 'saliency, intensity, and stability' to frame a message, how to use the objection-prediction model to build rapport with audiences, and how to use the 'past-present-means' structure to appeal to your audience. It reveals many variations of the common "three-point" structure, which build on the standard framework many people use to structure their presentations. It also shows how the APP method can help you draw your audience into your persuasive message by opening with empathy and influence." AMAZON

Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Sadie

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Circulating Book (checkout times vary with patron status)	G. Allen Fleece Library Circulating Collection - First Floor	PN4129.15.A537.C666 2019 (Browse shelf(Opens below))	Available		31923002041511

Includes bibliographies and index.

"In this book, you learn why professional communication is often ineffective, and how to fix it. You learn how to structure informational, inspirational, and persuasive messages to grab attention and prove your point effectively. You also learn some of the most important theories of communication. This book shows you how to use the concepts of 'saliency, intensity, and stability' to frame a message, how to use the objection-prediction model to build rapport with audiences, and how to use the 'past-present-means' structure to appeal to your audience. It reveals many variations of the common "three-point" structure, which build on the standard framework many people use to structure their presentations. It also shows how the APP method can help you draw your audience into your persuasive message by opening with empathy and influence." AMAZON

APA - CHECK FORMATING BEFORE USE Andrei, P. (2019). Effective Communication: The Patterns of Easy Influence: Master Business Communication, Professional Communication, and Influence, the Psychology of Persuasion. Achieve Sales Leadership and Success.. (n.p.): Amazon Digital Services LLC - Kdp.

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