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Entrepreneurship : owning your future / The Network for Teaching Entrepreneurship: Steve Mariotti, Tony Towle, Jason Delgatto. [print]

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, New Jersey : Pearson Education, [(c)2017.Edition: twelfth editionDescription: xxiv, 920 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780134324821
Subject(s): LOC classification:
  • HD62.7.E587 2017
  • HD62.7.M342.E587 2017
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
UNIT 1: BIG IDEA: DEVELOPING AN ENTREPRENEURIAL MINDSET Importance of entrepreneurship Characteristics of an entrepreneur Being an intrapreneur Social entrepreneurship Managing risk
UNIT 2: BIG IDEA: OPPORTUNITY RECOGNITION AND MARKET ANALYSIS Idea generation Turning ideas into opportunities Evaluating opportunities Market research methods Using data to make business decisions
UNIT 3: BIG IDEA: COMPETITION Entrepreneurship and the economy Supply and demand Direct and indirect competition EOU and competitive pricing Establishing a competitive advantage
UNIT 4: BIG IDEA: DELIVERING VALUE TO CUSTOMERS Identifying a target market Understanding the needs of a customer segment Delivering value to a customer segment Communicating value to customers Attracting and retaining customers
UNIT 5: BIG IDEA: BUSINESS MODEL Channels of distribution Identifying internal resources Determining operating activities Establishing external partnerships Legal structures
UNIT 6: BIG IDEA: FINANCIAL AND EXPENSE MANAGEMENT The cost of doing business Expense management Revenue streams and sales projections Financing the business Financial analysis
UNIT 7: BIG IDEA: OPERATING THE BUSINESS Managing the business Government regulations Record keeping Accounting systems Taxes and your business
UNIT 8: GROWING THE BUSINESS Planning for business growth Growing operations Recruiting and training staff Franchising and licensing Exit strategies
Summary: Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business. https://www.amazon.com/Entrepreneurship-Owning-Future-School-Version/dp/013432482X/ref=sr_1_1?dchild=1&keywords=9780134324821&qid=1600366833&sr=8-1
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
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Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HD62.7.M375.E587 2017 (Browse shelf(Opens below)) Available 31923001736665

UNIT 1: BIG IDEA: DEVELOPING AN ENTREPRENEURIAL MINDSET Importance of entrepreneurship Characteristics of an entrepreneur Being an intrapreneur Social entrepreneurship Managing risk

UNIT 2: BIG IDEA: OPPORTUNITY RECOGNITION AND MARKET ANALYSIS Idea generation Turning ideas into opportunities Evaluating opportunities Market research methods Using data to make business decisions

UNIT 3: BIG IDEA: COMPETITION Entrepreneurship and the economy Supply and demand Direct and indirect competition EOU and competitive pricing Establishing a competitive advantage

UNIT 4: BIG IDEA: DELIVERING VALUE TO CUSTOMERS Identifying a target market Understanding the needs of a customer segment Delivering value to a customer segment Communicating value to customers Attracting and retaining customers

UNIT 5: BIG IDEA: BUSINESS MODEL Channels of distribution Identifying internal resources Determining operating activities Establishing external partnerships Legal structures

UNIT 6: BIG IDEA: FINANCIAL AND EXPENSE MANAGEMENT The cost of doing business Expense management Revenue streams and sales projections Financing the business Financial analysis

UNIT 7: BIG IDEA: OPERATING THE BUSINESS Managing the business Government regulations Record keeping Accounting systems Taxes and your business

UNIT 8: GROWING THE BUSINESS Planning for business growth Growing operations Recruiting and training staff Franchising and licensing Exit strategies

Written by an award-winning expert demystifies the process of starting a business by presenting difficult economic, financial and business concepts in a manner easily understood by beginners. This book addresses the demands of integrating workplace relevant activities to meet academic standards. Placing an emphasis on developing business plans, it can be used as a professional resource for anyone looking to start their own business.

https://www.amazon.com/Entrepreneurship-Owning-Future-School-Version/dp/013432482X/ref=sr_1_1?dchild=1&keywords=9780134324821&qid=1600366833&sr=8-1

COPYRIGHT NOT covered - Click this link to request copyright permission:

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