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	1.	Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [print] by Weinstein, Art [Author] Weinstein, Art ; -- Series: Haworth series in segmented, targeted, and customized marketing Edition: Third edition. Material type: Text; Literary form: Not fiction Publication details: New York : Haworth Press, (c)2004 Online resources: Click here to access this RESOURCE ONLINE \| Login using your my.ciu username & password Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HF., ... Place hold Add to cart (remove)
	2.	The context marketing revolution : how to motivate buyers in the age of infinite media / Mathew Sweezey. by Sweezey, Mathew [Author] Material type: Text; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, (c)2019 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32. Place hold Add to cart (remove)
	3.	Blue ocean classics /W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Material type: Text; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2019 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153. Place hold Add to cart (remove)
	4.	Blue ocean strategy with Harvard Business Review classic article "Red ocean traps" /W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Material type: Text; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, (c)2017 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7. Place hold Add to cart (remove)
	5.	Blue ocean strategy with Harvard Business Review classic article "Blue ocean leadership" /W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Material type: Text; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, (c)2017 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7. Place hold Add to cart (remove)
	6.	Blue ocean strategy with Harvard Business Review classic articles "Blue ocean leadership" and "Red ocean traps" /W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Material type: Text; Literary form: Not fiction Publication details: Boston, MA : Harvard Business Review Press, (c)2017 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD57.7. Place hold Add to cart (remove)
	7.	The end of corporate imperialism /C.K. Prahalad and Kenneth Lieberthal. by Prahalad, C. K [Author] Lieberthal, Kenneth Series: Material type: Text; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Press, (c)2008 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HC59.72.6. Place hold Add to cart (remove)
	8.	Superconsumers : a simple, speedy, and sustainable path to superior growth / Eddie Yoon. by Yoon, Eddie [Author] Material type: Text; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2016 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.127. Place hold Add to cart (remove)
	9.	The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader : the iconic articles by bestselling authors W. Chan Kim and Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée A Material type: Text; Literary form: Not fiction Publication details: Boston : Harvard Business Review Press, (c)2017 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153. Place hold Add to cart (remove)
	10.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [Author] Mauborgne, Renée [] Edition: Expandedition. edition. Material type: Text; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2015 Other title: How to create uncontested market space and make the competition irrelevant Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.153. Place hold Add to cart (remove)
	11.	Not for free : revenue strategies for a new world / Saul J. Berman. by Berman, Saul Jay, 1946- [Author] Material type: Text; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Review Press, (c)2011 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.127. Place hold Add to cart (remove)
	12.	Sales and market forecasting for entrepreneurs / Tim Berry. by Berry, Timothy [] Series: Small business management and entrepreneurship collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher number: 1 BEP Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.2, ... Place hold Add to cart (remove)
	13.	Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson. by Bodea, Tudor [] Ferguson, Mark Series: Marketing strategy collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher number: 2 BEP Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2012]Copyright date: �2012 Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5416.5, ... Place hold Add to cart (remove)
	14.	Consumer cosmopolitanism in the age of globalization / editor, Melvin Prince. by Prince, Melvin Series: 2012 digital library \| Consumer behavior collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.32, ... Place hold Add to cart (remove)
	15.	Consumer cosmopolitanism in the age of globalization /editor, Melvin Prince. by Prince, Melvin Series: Edition: first edition. Material type: Text; Literary form: Not fiction ; Audience: Specialized; Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012 Online resources: Click here to access this RESOURCE ONLINE \| Login using your my.ciu username & password Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HF, ... Place hold Add to cart (remove)
	16.	Winning with strategic marketing : driving success for startups and small businesses / David Altounian and Mike Cronin. by Altounian, David [] Cronin, Mike [] Series: Marketing collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.13. Place hold Add to cart (remove)
	17.	Brand positioning with power : maximize your marketing impact / Robert S. Gordon. by Gordon, Robert S [] Series: Marketing collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1255. Place hold Add to cart (remove)
	18.	Multicultural marketing is your story / Eliane Karsaklian. by Karsaklian, Eliane, 1959- [] Series: Marketing collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.32. Place hold Add to cart (remove)

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