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	1.	User unfriendly : consumer struggles with personal technologies, from clocks and sewing machines to cars and computers / Joseph J. Corn. by Corn, Joseph J [Author] Material type: Text; Literary form: Not fiction Publication details: Baltimore : Johns Hopkins University Press, (c)2011 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: T173.8. Place hold Add to cart (remove)
	2.	Simply better winning and keeping customers by delivering what matters most / Patrick Barwise, Sean Meehan. by Barwise, Patrick [Author] Meehan, Seán [] Material type: Text; Literary form: Not fiction Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2004 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.335.37 2004. Place hold Add to cart (remove)
	3.	The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by Reichheld, Frederick F [Author] Markey, Rob Reichheld, Frederick F -- Edition: [Revisedition. and expanded edition.n] Material type: Text; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business Press, (c)2011 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5. Place hold Add to cart (remove)
	4.	Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by Hagel, John [Author] Armstrong, Arthur Material type: Text; Literary form: Not fiction Publication details: Boston : Harvard Business School Press, (c)1997 Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1265. Place hold Add to cart (remove)
	5.	Winning on purpose : the unbeatable strategy of loving customers / Fred Reichheld with Darci Darnell and Maureen Burns (Bain and Company, Incorporated). by Reichheld, Frederick F [Author] Darnell, Darci [] Burns, Maureen [] (Maureen Farrell) Material type: Text; Literary form: Not fiction Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55. Place hold Add to cart (remove)
	6.	Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi. by Popli, Sapna [] Rishi, Bikramjit, 1978- [] Edition: First edition. Material type: Text; Literary form: Not fiction Online resources: Click to access digital title \| log in using your CIU ID number and my.ciu.edu password. Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5. Place hold Add to cart (remove)
	7.	Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Dalgic, Tevfik [] Yeniceri, Tulay Series: 2013 digital library \| Marketing strategy collection Edition: 1st ed. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2013.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415, ... Place hold Add to cart (remove)
	8.	Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword by Philip Kotler. by Mahajan, Gautam, 1946- [] Vieira, Walter, 1938- [] Kotler, Philip [] Series: Service systems and innovations in business and society collection Edition: First edition. Material type: Text; Format: available online ; Literary form: Not fiction ; Audience: Specialized; Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.] Online resources: Click here to access online Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.335a, ... Place hold Add to cart (remove)

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