Handbook of market segmentation : strategic targeting for business and technology firms / Art Weinstein. [print]

By:

Weinstein, Art [Author]

Contributor(s):

Weinstein, Art ; --

Material type: Text

TextSeries: Haworth series in segmented, targeted, and customized marketingPublication details: New York : Haworth Press, (c)2004.Edition: Third editionDescription: 1 online resource (260 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780203862483

Subject(s):

Genre/Form:

Electronic books.

LOC classification:

HF.W424.H363 2004

Online resources:

Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password

Contents:

part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	URL	Status
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF. (Browse shelf(Opens below))	Link to resource	Available

part I. Segmentation planning ; -- part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.

There are no comments on this title.

to post a comment.