Handbook of market segmentation : strategic targeting for business and technology firms /
Weinstein, Art,
Handbook of market segmentation : strategic targeting for business and technology firms / [print] Art Weinstein. - Third edition. - New York : Haworth Press, (c)2004. - 1 online resource (260 pages) : illustrations. - Haworth series in segmented, targeted, and customized marketing .
part I. Segmentation planning ; -- part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.
9780203862483
Market segmentation.
Psychographics.
Electronic books.
HF.W424.H363 2004
Handbook of market segmentation : strategic targeting for business and technology firms / [print] Art Weinstein. - Third edition. - New York : Haworth Press, (c)2004. - 1 online resource (260 pages) : illustrations. - Haworth series in segmented, targeted, and customized marketing .
part I. Segmentation planning ; -- part II. Business segmentation bases ; -- part III. Implementing segmentation strategy ; -- part IV. Segmentation strategy cases.
9780203862483
Market segmentation.
Psychographics.
Electronic books.
HF.W424.H363 2004