Emerging trends, threats, and opportunities in international marketing : what executives need to know / Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe.

By:

Czinkota, Michael R []

Contributor(s):

Material type: Text

TextPublisher number: 1 | BEPSeries: International business collectionPublisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2009.]Edition: 1st edDescription: 1 electronic text (xxi, 378 pages) : digital fileContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781606490365

Subject(s):

Genre/Form:

[genre]

LOC classification:

HF1416

Online resources:

Click here to access online

Available additional physical forms:

Contents:

Part I. Marketing in an uncertain world. Chapter 1. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota -- Chapter 2. A forecast of globalization international business and trade: report from a Delphi study / Michael R. Czinkota and Ilkka A. Ronkainen -- Chapter 3. The policy gap in international marketing / Michael R. Czinkota -- Chapter 4. Export promotion: a framework for finding opportunity in change / Michael R. Czinkota -- Chapter 5. An analysis of the global position of U.S manufacturing / Michael R. Czinkota.

Part II. Competition from (Re)emerging markets. Chapter 6. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Michael R. Czinkota and Ilkka A. Ronkainen -- Chapter 7. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- Chapter 8. Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ... and others -- Chapter 9. Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Michael R. Czinkota -- Chapter 10. Three dimensional: the markets of Japan, Korea and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang.

Part III. Global sourcing and supply chain. Chapter 11. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray -- Chapter 12. Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- Chapter 13. Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray -- Chapter 14. An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar -- Chapter 15. The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters -- Chapter 16. How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran.

Part IV. Meeting old and new global challenges. Chapter 17. The brand challenge: are global brands the right choice for your company / Johny K. Johansson and Ilkka A. Ronkainen -- Chapter 18. Spanning the globe: winning over the antiglobals / Claudiu V. Dimofte, Johny K. Johansson and Ilkka A. Ronkainen -- Chapter 19. The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight -- Chapter 20. Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace -- Chapter 21. Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock -- Chapter 22. Going from global trends to corporate strategy will your business catch them before they catch it / Wendy M. Becker and Vanessa M. Freeman -- Permissions -- Index.

Summary: The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization).

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Holdings
Item type	Current library	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF1416 (Browse shelf(Opens below))	Link to resource	Available		BEP10364229

Includes bibliographies and index.

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The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization).

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