MARC details
| 000 -LEADER |
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| fixed length control field |
06073nam a2200589 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
10364229 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
CaPaEBR |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726104640.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
091106s2009 nyu foab 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781606490365 |
| Qualifying information |
|
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
CaBNVSL |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CaBNVSL |
| Modifying agency |
CaBNVSL |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.E447 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Czinkota, Michael R. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
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| Title |
Emerging trends, threats, and opportunities in international marketing |
| Remainder of title |
what executives need to know / |
| Statement of responsibility, etc. |
Michael R. Czinkota, Ilkka A. Ronkainen, and Masaaki Kotabe. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
first edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
[New York, N.Y. (222 East 46th Street, New York, NY 10017) : |
| Name of publisher, distributor, etc. |
Business Expert Press, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
1 electronic text (xxi, 378 pages) : |
| Other physical details |
digital file. |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
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| File type |
data file |
| Source |
rda |
| 490 1# - SERIES STATEMENT |
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| Series statement |
International business collection, |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part I. Marketing in an uncertain world. Chapter 1. Freedom and international marketing: Janis Joplin's candidacy as patron of the field / Michael R. Czinkota -- |
| Title |
Chapter 2. A forecast of globalization international business and trade: report from a Delphi study / Michael R. Czinkota and Ilkka A. Ronkainen -- |
| -- |
Chapter 3. The policy gap in international marketing / Michael R. Czinkota -- |
| -- |
Chapter 4. Export promotion: a framework for finding opportunity in change / Michael R. Czinkota -- |
| -- |
Chapter 5. An analysis of the global position of U.S manufacturing / Michael R. Czinkota. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part II. Competition from (Re)emerging markets. Chapter 6. Have lunch or be lunch: smaller firms thrive in vulnerable markets / Michael R. Czinkota and Ilkka A. Ronkainen -- |
| Title |
Chapter 7. Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile and Mexico / Preet S. Aulakh, Masaaki Kotabe, and Hildy Teegen -- |
| -- |
Chapter 8. Strategic alliances in emerging Latin America: a view from Brazilian, Chilean, and Mexican companies / Masaaki Kotabe ... and others -- |
| -- |
Chapter 9. Marketing's contribution to the transformation of Central and Eastern Europe / Reiner Springer and Michael R. Czinkota -- |
| -- |
Chapter 10. Three dimensional: the markets of Japan, Korea and China are far from homogeneous / Masaaki Kotabe and Crystal Jiang. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Part III. Global sourcing and supply chain. Chapter 11. Global sourcing strategy and sustainable competitive advantage / Masaaki Kotabe and Janet Y. Murray -- |
| Title |
Chapter 12. Outsourcing, performance, and the role of e-commerce: a dynamic perspective / Masaaki Kotabe, Michael J. Mol, and Janet Y. Murray -- |
| -- |
Chapter 13. Outsourcing service activities: gaining access to new ideas and flexibility will allow service-buying firms to remain competitive / Masaaki Kotabe and Janet Y. Murray -- |
| -- |
Chapter 14. An evolutionary-stage model of outsourcing and competence destruction: a triad comparison of the consumer electronics industry / Masaaki Kotabe, Michael J. Mol, and Sonia Ketkar -- |
| -- |
Chapter 15. The overlooked potential for outsourcing in Eastern Europe / Detlev Hoch, Michal Kwiecinski, and Peter Peters -- |
| -- |
Chapter 16. How to be an outsourcing virtuoso / Vinay Couto and Ashok Divakaran. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part IV. Meeting old and new global challenges. Chapter 17. The brand challenge: are global brands the right choice for your company / Johny K. Johansson and Ilkka A. Ronkainen -- |
| Title |
Chapter 18. Spanning the globe: winning over the antiglobals / Claudiu V. Dimofte, Johny K. Johansson and Ilkka A. Ronkainen -- |
| -- |
Chapter 19. The effects of terrorism on international marketing / Michael R. Czinkota and Gary Knight -- |
| -- |
Chapter 20. Taking a calmer view: the financial sector's prospects in the wake of crisis may be better than you think / Klaus-Peter Gushurst, Ivan de Souza, and Vanessa Wallace -- |
| -- |
Chapter 21. Evolution on the global stage: their raw potential is clear, but Chinese companies will have to master the imperatives of "soft power" to reach the next level of international growth / Edward Tse, Andrew Cainey, and Ronald Haddock -- |
| -- |
Chapter 22. Going from global trends to corporate strategy will your business catch them before they catch it / Wendy M. Becker and Vanessa M. Freeman -- |
| -- |
Permissions -- |
| -- |
Index. |
| 520 0# - SUMMARY, ETC. |
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| Summary, etc. |
The context of international business has evolved over the years and has always reflected the climate of the time. Three major changes that have taken place in the last decade or so should be noted. First, the landscape of the global economy changed drastically in the last decade or so. Second, the explosive growth of information technology tools, including the Internet and electronic commerce (e-commerce), has had a significant effect on the way we do business internationally. Third, it is an underlying human tendency to desire to be different when there are economic and political forces of convergence (often referred to as globalization). |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 530 ## - COPYRIGHT INFORMATION: |
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| COPYRIGHT INFORMATION |
|
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
Mode of access: World Wide Web. |
| 538 ## - SYSTEM DETAILS NOTE |
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| System details note |
System requirements: Adobe Acrobat reader. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Title from PDF t.p. (viewed on November 6, 2009). |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Export marketing. |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Globalization |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Global trends |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Exporting |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Trade policy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Corporate strategy |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Strategic alliances |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Global sourcing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Global supply chain |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Outsourcing |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Competitive advantage |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Emerging markets |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Regional transformation |
| 653 ## - INDEX TERM--UNCONTROLLED |
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| Uncontrolled term |
Terrorism |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ronkainen, Ilkka A. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotabe, Masaaki. |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000016.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000016.html</a> |
| -- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
|
| DONATED BY: |
|
| VENDOR |
Business Expert Press |
| Classification part |
HF1416 |
| PUBLICATION YEAR |
(c)2009 |
| LOCATION |
|
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| -- |
Cynthia Snell |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
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| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |