Domesticating the world : African consumerism and the genealogies of globalization / Jeremy Prestholdt.

Includes bibliographies and index.

Similitude and global relationships : self-representation in Mustamudu -- The social logics of need : consumer desire in Mombasa -- The global repercussions of consumerism : East African consumers and industrialization -- Cosmopolitanism and cultural domestication : consumer imports in Zanzibar -- Symbolic subjection and social rebirth : objectification in urban Zanzibar -- Picturesque contradictions : new taxonomies of East Africans.

This text unsettles the idea of globalization as a twenty-first century phenomenon - and one driven solely by Western interests - by offering a compelling perspective on global interconnectivity in the nineteenth century.

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English.