Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi.

Contributor(s):

Material type: Text

TextEdition: First editionDescription: 1 online resource (256 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781839097102
9781839097126

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5415 .C734 2021

Online resources:

Click to access digital title | log in using your CIU ID number and my.ciu.edu password.

Available additional physical forms:

Subject: Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5415.5 (Browse shelf(Opens below))	Link to resource	Available		on1249475069

Includes bibliographies and index.

Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

https://lib.ciu.edu/copyright-request-form

There are no comments on this title.

to post a comment.