Crafting customer experience strategy : lessons from Asia /
Crafting customer experience strategy : lessons from Asia /
edited by Sapna Popli, Bikramjit Rishi.
- First edition.
- 1 online resource (256 pages)
Includes bibliographies and index.
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
9781839097102 9781839097126
Customer relations--Asia.
Consumer satisfaction--Asia.
Relationship marketing--Asia.
Electronic Books.
HF5415 / .C734 2021
Includes bibliographies and index.
Crafting Customer Experience Strategy: Lessons from Asialooks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.
9781839097102 9781839097126
Customer relations--Asia.
Consumer satisfaction--Asia.
Relationship marketing--Asia.
Electronic Books.
HF5415 / .C734 2021