Discipline and indulgence : college football, media, and the American way of life during the cold war / Jeffrey Montez de Oca.

By:

Montez de Oca, Jeffrey [Author]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781461944751
9781299953208
9780813561288

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

GV950 .D573 2013

Online resources:

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Available additional physical forms:

Contents:

Subject: Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror. </div.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	GV950 (Browse shelf(Opens below))	Link to resource	Available		ocn859537568

Includes bibliographies and index.

Acknowledgments; 1 Introduction; 2 Fortifying the City upon a Hill; 3 Duck Walking the Couch Potato; 4 The Best Seat in the Ballpark; 5 Fordism in the Airwaves; 6 From Neighborhood to Nation; 7 Conclusion; Appendix: Note on Methodology; Notes; References; Index; About the Author.

Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror. </div.

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