Discipline and indulgence : college football, media, and the American way of life during the cold war /
Montez de Oca, Jeffrey.
Discipline and indulgence : college football, media, and the American way of life during the cold war / Jeffrey Montez de Oca. - New Brunswick, New Jersey : Rutgers University Press, (c)2013. - 1 online resource (x, 174 pages) : illustrations. - Critical issues in sport and society .
Includes bibliographies and index.
Acknowledgments; 1 Introduction; 2 Fortifying the City upon a Hill; 3 Duck Walking the Couch Potato; 4 The Best Seat in the Ballpark; 5 Fordism in the Airwaves; 6 From Neighborhood to Nation; 7 Conclusion; Appendix: Note on Methodology; Notes; References; Index; About the Author.
Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.
9781461944751 9781299953208 9780813561288
Football--History--United States--20th century.
Football--Social aspects--History--United States--20th century.
College sports--History--United States--20th century.
Cold War--Social aspects--United States.
Cold War--Influence.
Mass media and sports--History--United States--20th century.
Cold War--Social aspects--United States.
College sports--History--United States--20th century.
Football--Social aspects--History--United States--20th century.
Football--History--United States--20th century.
Electronic Books.
GV950 / .D573 2013
Discipline and indulgence : college football, media, and the American way of life during the cold war / Jeffrey Montez de Oca. - New Brunswick, New Jersey : Rutgers University Press, (c)2013. - 1 online resource (x, 174 pages) : illustrations. - Critical issues in sport and society .
Includes bibliographies and index.
Acknowledgments; 1 Introduction; 2 Fortifying the City upon a Hill; 3 Duck Walking the Couch Potato; 4 The Best Seat in the Ballpark; 5 Fordism in the Airwaves; 6 From Neighborhood to Nation; 7 Conclusion; Appendix: Note on Methodology; Notes; References; Index; About the Author.
Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.
9781461944751 9781299953208 9780813561288
Football--History--United States--20th century.
Football--Social aspects--History--United States--20th century.
College sports--History--United States--20th century.
Cold War--Social aspects--United States.
Cold War--Influence.
Mass media and sports--History--United States--20th century.
Cold War--Social aspects--United States.
College sports--History--United States--20th century.
Football--Social aspects--History--United States--20th century.
Football--History--United States--20th century.
Electronic Books.
GV950 / .D573 2013