The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu.
Material type: TextPublication details: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, (c)2015.Description: 1 online resourceContent type:- text
- computer
- online resource
- 9780804794411
- HF5416 .P753 2015
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | Non-fiction | HF5416.5 (Browse shelf(Opens below)) | Link to resource | Available | ocn906925239 |
Includes bibliographies and index.
What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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