The pricing journey : the organizational transformation toward pricing excellence /
Liozu, Stephan,
The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. - Stanford, California : Stanford Business Books, an imprint of Stanford University Press, (c)2015. - 1 online resource.
Includes bibliographies and index.
What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts.
9780804794411
Pricing.
Organizational change.
Electronic Books.
HF5416 / .P753 2015
The pricing journey : the organizational transformation toward pricing excellence / Stephan M. Liozu. - Stanford, California : Stanford Business Books, an imprint of Stanford University Press, (c)2015. - 1 online resource.
Includes bibliographies and index.
What is pricing excellence? -- The transformational journey -- Champions lead the organizational mobilization -- Center-led price management : a hybrid organizational architecture for pricing -- Capabilities : social and technical assets and activities -- Change capacity : a progressive internalization -- Confidence : the fuel of the organizational transformation -- Possible roadblocks along the journey -- Pricing myths at the organizational level -- Pricing skills to face complexity and dynamic environments -- Closing thoughts.
9780804794411
Pricing.
Organizational change.
Electronic Books.
HF5416 / .P753 2015