9 brand shaastras : nine successful brand strategies to build winning brands / Jagdeep Kapoor. [print]
Material type: TextPublication details: New Delhi ; Thousand Oaks, California : Response Books, (c)2009.Edition: second edition.itionDescription: 1 online resource (91 pages)Content type:- text
- computer
- online resource
- 9788132104254
- 8132104250
- HD69.K17.B736 2009
- HD69
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HD69.B7K3725 2009eb (Browse shelf(Opens below)) | Available | 31923001843685 |
Includes bibliographical references.
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T.
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