9 brand shaastras : (Record no. 19729)

MARC details
000 -LEADER
fixed length control field 02439cam a2200469Ii 4500
001 - CONTROL NUMBER
control field ocn555879861
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726100421.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100316s2009 ii o 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132104254
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132104250
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)555879861
040 ## - CATALOGING SOURCE
Original cataloging agency NT
Language of cataloging eng
Description conventions rda
Transcribing agency NT
Modifying agency YDXCP
-- EBLCP
-- IDEBK
-- E7B
-- OCLCQ
-- DKU
-- OCLCQ
-- OCLCE
-- OCLCQ
-- SBI
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBIM
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.K17.B736 2009
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep,
Dates associated with a name 1960-,
Relator term
245 10 - TITLE STATEMENT
Title 9 brand shaastras :
Remainder of title nine successful brand strategies to build winning brands /
Statement of responsibility, etc. Jagdeep Kapoor.
Medium [print]
250 ## - EDITION STATEMENT
Edition statement second edition.ition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, California :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. (c)2009.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (91 pages)
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
520 0# - SUMMARY, ETC.
Summary, etc. Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don't decline, they shift. He presents nine key brand strategies which every marketeer must know in order to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success. 9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands discusses key brand building elements such as brand awareness growth strategy and brand market share growth strategy. T.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Customer relations.
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Ebook Library
Uniform Resource Identifier <a href="http://public.eblib.com/EBLPublic/PublicView.do?ptiID=475954">http://public.eblib.com/EBLPublic/PublicView.do?ptiID=475954</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified ebrary
Uniform Resource Identifier <a href="http://site.ebrary.com/id/10354896">http://site.ebrary.com/id/10354896</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305690">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=305690</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified MyiLibrary
Uniform Resource Identifier <a href="http://www.myilibrary.com?id=242563">http://www.myilibrary.com?id=242563</a>
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified Google
Uniform Resource Identifier <a href="http://books.google.com/books?id=eaZZAAAAYAAJ">http://books.google.com/books?id=eaZZAAAAYAAJ</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b16964482
b 08-08-13
c 02-25-13
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
Classification part HD
PUBLICATION YEAR 2009
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
Source of classification or shelving scheme Dewey Decimal Classification
REPLACEMENT COST (GET FROM AMAZON) 59.26
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001843685
j 2
l cimc
o -
p 0.00
q -
r -
s - --
t 61
u 0
v 0
w 0
x 0
y .i19976203
z 02-25-13
998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 08-08-13
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library CIRCULATING COLLECTION 07/15/2018 0.00   HD69.B7K3725 2009eb 31923001843685 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)