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Managerial economic : A problem solving approach / authored by Froeb, McCann, Shor, and Ward. [print]

By: Contributor(s): Material type: TextTextPublication details: [not identified] : Cengage Learning ; (c)2018.Edition: fifth editionDescription: 332 pages : charts ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9353502500
  • 9789353502508
LOC classification:
  • HD31.W261.M363 2018
Available additional physical forms:
Contents:
Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back
Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles
More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination
Strategic games -- Bargining
Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard
Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HD31.F764.M363 2018 (Browse shelf(Opens below)) Available 31923002098925

SECTION 1: PROBLEM SOLVING AND DECISION MAKING.

Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back

SECTION II: PRICING COSTS, AND PROFITS.

Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles

SECTION III: PRICING FOR GREATER PROFIT.

More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination

SECTION IV: STRATEGIC DECISION MAKING.

Strategic games -- Bargining

SECTION V: UNCERTAINTY.

Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard

SECTION VI: ORGANIZATIONAL DESIGN.

Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.

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