Managerial economic : A problem solving approach /
Froeb, Luke M.
Managerial economic : A problem solving approach / [print] authored by Froeb, McCann, Shor, and Ward. - fifth edition. - [not identified] : Cengage Learning ; (c)2018. - 332 pages : charts ; 24 cm
SECTION 1: PROBLEM SOLVING AND DECISION MAKING. Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back SECTION II: PRICING COSTS, AND PROFITS. Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles SECTION III: PRICING FOR GREATER PROFIT. More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination SECTION IV: STRATEGIC DECISION MAKING. Strategic games -- Bargining SECTION V: UNCERTAINTY. Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard SECTION VI: ORGANIZATIONAL DESIGN. Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.
9353502500 9789353502508
HD31.W261.M363 2018
Managerial economic : A problem solving approach / [print] authored by Froeb, McCann, Shor, and Ward. - fifth edition. - [not identified] : Cengage Learning ; (c)2018. - 332 pages : charts ; 24 cm
SECTION 1: PROBLEM SOLVING AND DECISION MAKING. Introduction: What this book is about -- The one lesson of business -- Benefits, costs, and decisions -- Extent (how much) decisions -- Investment decisions: Look ahead and reason back SECTION II: PRICING COSTS, AND PROFITS. Simple pricing -- Economies of scale and scope -- Understanding markets and industry changes -- Market structure and long-run equilibrium -- Strategy: the quest to keep profit from eroding -- Foreign exchange, trade, and bubbles SECTION III: PRICING FOR GREATER PROFIT. More realistic and complex pricing -- Direct price discrimination -- Indirect price discrimination SECTION IV: STRATEGIC DECISION MAKING. Strategic games -- Bargining SECTION V: UNCERTAINTY. Making decisions with uncertainty -- Auctions -- The problem of adverse selection -- The problem of moral hazard SECTION VI: ORGANIZATIONAL DESIGN. Getting employees to work in the firm's best interest -- Getting divisions to work in the firm's best interest -- Managing vertical relationships.
9353502500 9789353502508
HD31.W261.M363 2018