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How to get inside someone's mind and stay there : the small business owner's guide to content marketing and effective message creation / Jacky Fitt.

By: Material type: TextTextSeries: Entrepreneurship and small business management collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2018.]Edition: First editionDescription: 1 online resource (xvi, 166 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781948198462
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HF5415
Online resources: Available additional physical forms:
Contents:
1. What's in a brand? -- 2. Drop the pitch -- 3. Nobody understands me -- 4. What, who, why, how, and when? -- 5. Give to get -- 6. Less is more -- 7. What makes us share? -- 8. Setting the tone and delivering the goods -- 9. The long and short of it -- 10. Sticky straplines -- 11. The business card -- 12. Successful sales copywriting starts here -- 13. Brochures -- 14. Press releases and how to write a headline -- 15. Newsletters -- 16. Advertorials -- 17. Emails and email marketing -- 18. Websites -- 19. Social media -- 20. Testimonials -- 21. Spit 'n' polish -- 22. Ideas factory -- 23. Que? -- 24. Briefing a copywriter -- 25. A word about design -- Last words -- Further reading -- About the author -- Index.
Abstract: Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, this book is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: How to identify your ideal customer; How to identify and create your key marketing messages; The right way to be remembered; How to write for impact, engagement, and action. The book supplies you with all the tools you need to build and benefit your business in person, in print, and online and helps you become your sector's go-to brand of choice.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5415 (Browse shelf(Opens below)) Link to resource Available BEP9781948198462
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415 (Browse shelf(Opens below)) Link to resource Available 9781948198462

1. What's in a brand? -- 2. Drop the pitch -- 3. Nobody understands me -- 4. What, who, why, how, and when? -- 5. Give to get -- 6. Less is more -- 7. What makes us share? -- 8. Setting the tone and delivering the goods -- 9. The long and short of it -- 10. Sticky straplines -- 11. The business card -- 12. Successful sales copywriting starts here -- 13. Brochures -- 14. Press releases and how to write a headline -- 15. Newsletters -- 16. Advertorials -- 17. Emails and email marketing -- 18. Websites -- 19. Social media -- 20. Testimonials -- 21. Spit 'n' polish -- 22. Ideas factory -- 23. Que? -- 24. Briefing a copywriter -- 25. A word about design -- Last words -- Further reading -- About the author -- Index.

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Exploring and demystifying content marketing and providing proven and practical strategies for promotion and profit, this book is for business owners, managers, and anyone with a need to market a product, a service, or even themselves! In this book, you will learn: How to identify your ideal customer; How to identify and create your key marketing messages; The right way to be remembered; How to write for impact, engagement, and action. The book supplies you with all the tools you need to build and benefit your business in person, in print, and online and helps you become your sector's go-to brand of choice.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on June 11, 2018).

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