The man who sold America : the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / Jeffrey L. Cruikshank and Arthur W. Schultz.

By:

Cruikshank, Jeffrey L [Author]

Contributor(s):

Schultz, Arthur W

Material type: Text

TextPublication details: Boston, Mass. : Harvard Business Review Press, (c)2010.Description: 1 online resource (viii, 435 pages, 32 unnumbered pages of plates) : illustrations (some color)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781422161777

Subject(s):

Genre/Form:

Electronic Books.

LOC classification:

HF5810 .M369 2010

Online resources:

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Available additional physical forms:

Contents:

The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.

Subject: The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]Summary: The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

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Holdings
Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	Non-fiction	HF5810.3 (Browse shelf(Opens below))	Link to resource	Available		ocn865508629

Includes bibliographies and index.

The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket]

The orator and the entrepreneur -- The Galveston hothouse -- Success in Chicago -- Salesmanship in print -- Growing up, breaking down -- The greatest copywriter -- Orange juice and raisin bread -- Fighting for Leo Frank -- Into the tomato business -- Saving baseball from itself -- Venturing into politics -- Electing a president -- The damnedest job in the world -- A family interlude -- A defeat and two victories -- Selling the unmentionable, and more -- Retrenching and reshaping -- Selling and unselling California -- The downward spiral -- Changing a life -- Finding peace -- The Lasker legacy.

The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising.

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