MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02828nam a2200409Ki 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn865508629 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240726105205.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131217s2010 mauaf ob 001 0beng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
NT |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
NT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781422161777 |
| Qualifying information |
|
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5810 |
| Item number |
.M369 2010 |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
NTA |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cruikshank, Jeffrey L. |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The man who sold America : |
| Remainder of title |
the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century / |
| Statement of responsibility, etc. |
Jeffrey L. Cruikshank and Arthur W. Schultz. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Boston, Mass. : |
| Name of publisher, distributor, etc. |
Harvard Business Review Press, |
| Date of publication, distribution, etc. |
(c)2010. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource (viii, 435 pages, 32 unnumbered pages of plates) : |
| Other physical details |
illustrations (some color). |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
data file |
| Source |
rda |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The authors have drawn on a treasure of unknown papers to write this biography of Albert Davis Lasker. Lasker helped invent "reason why" advertising, market research based on direct mail advertising, premium coupons, and a host of other industry innovations. They recount the powerful influence of his background, his deep friendships and the debilitating depression he struggled with even as he forged his remarkable achievements.--[book jacket] |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The orator and the entrepreneur -- |
| Title |
The Galveston hothouse -- |
| -- |
Success in Chicago -- |
| -- |
Salesmanship in print -- |
| -- |
Growing up, breaking down -- |
| -- |
The greatest copywriter -- |
| -- |
Orange juice and raisin bread -- |
| -- |
Fighting for Leo Frank -- |
| -- |
Into the tomato business -- |
| -- |
Saving baseball from itself -- |
| -- |
Venturing into politics -- |
| -- |
Electing a president -- |
| -- |
The damnedest job in the world -- |
| -- |
A family interlude -- |
| -- |
A defeat and two victories -- |
| -- |
Selling the unmentionable, and more -- |
| -- |
Retrenching and reshaping -- |
| -- |
Selling and unselling California -- |
| -- |
The downward spiral -- |
| -- |
Changing a life -- |
| -- |
Finding peace -- |
| -- |
The Lasker legacy. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc. |
The fascinating story of Albert Lasker, the ingenius and tormented father of modern advertising. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| Uniform Resource Identifier |
<a href="b">b</a> |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lasker, Albert Davis, |
| Dates associated with a name |
1880-1952. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertisers |
| Geographic subdivision |
United States |
| Form subdivision |
Biography. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 655 #1 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic Books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Schultz, Arthur W. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675012&site=eds-live&custid=s3260518">https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675012&site=eds-live&custid=s3260518</a> |
| -- |
Click to access digital title | log in using your CIU ID number and my.ciu.edu password |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) |
| DONATED BY: |
|
| VENDOR |
EBSCO |
| Classification part |
HF. |
| PUBLICATION YEAR |
2010 |
| LOCATION |
ONLINE |
| REQUESTED BY: |
|
| -- |
|
| -- |
NFIC |
| Source of classification or shelving scheme |
|
| 994 ## - |
|---|
| -- |
02 |
| -- |
NT |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |