Crisis in higher education : a plan to save small liberal arts colleges in America / Jeffrey R. Docking ; with Carman C. Curton. [print]

Includes bibliographical references.

Foreword / by James E. Bultman -- Why higher education needs this book -- A typical small private baccalaureate institution -- Growing enrollment -- Getting started -- Implementing the admissions growth plan -- Using admissions growth income to support your institution's mission -- Admissions growth generates its own momentum -- Why haven't other colleges tried this before? -- Who will implement admissions growth successfully? -- Afterword / by Mike Rogers -- Appendix 1. Keeping college within reach : improving access and affordability through innovative partnerships -- Appendix 2. Memorandum: economic scope analysis for Adrian College.

In 2005 Adrian College was home to 840 enrolled students and had a tuition income of 8.54 million. By the fall of 2011, enrollment had soared to 1,688, and tuition income had increased to 20.45 million. For the first time in years, the small liberal arts college was financially viable. Adrian College experienced this remarkable growth during the worst American economy in seventy years and in a state ravaged by the decline of the big three auto companies. How, exactly, did this turnaround happen? Crisis in Higher Education: A Plan to Save Small Liberal Arts Colleges in America was written to facilitate the replication and generalization of Adrian College's tremendous enrollment growth and retention success since 2005. This book directly addresses the economic competitiveness of small four-year institutions of higher education and presents an evidence-based solution to the enrollment and economic crises faced by many small liberal arts colleges throughout the country.

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