Sports and entertainment marketing / Ken Kaser, Dotty Boen oelkers. [print]

Includes bibliographies and index.

Chapter 1: What Is Sports and Entertainment Marketing? -- Lesson 1.1 Marketing Basics -- Lesson 1.2 Sports Marketing -- Lesson 1.3 Entertainment Marketing

Chapter 2: Putting the Customer First -- Lesson 2.1 The Marketing Concept -- Lesson 2.2 Discover What People Want -- Lesson 2.3 Target Markets -- Lesson 2.4 Customer Service

Chapter 3: Sports and Entertainment Means Business -- Lesson 3.1 Sports and Entertainment Economics -- Lesson 3.2 Financial Analysis -- Lesson 3.3 Risk Management -- Lesson 3.4 Business Ethics

Chapter 4: The Wide World of Sports and Entertainment -- Lesson 4.1 Worldwide Sports and Entertainment Events -- Lesson 4.2 Global Sports and Entertainment Trends -- Lesson 4.3 Diversity in the Sports and Entertainment Industry -- Lesson 4.4 Destinations: Travel and Tourism

Chapter 5: Marketing-Information Management -- Lesson 5.1 Marketing-Information Systems -- Lesson 5.2 The Marketing Research Process -- Lesson 5.3 Turning Information into Action

Chapter 6: The Product Is Sports and Entertainment -- Lesson 6.1 The Product Mix -- Lesson 6.2 People Are the Product -- Lesson 6.3 Product Marketing Strategies

Chapter 7: Managing the Channels -- Lesson 7.1 Channels of Distribution -- Lesson 7.2 Social Media and Technology Channel Management -- Lesson 7.3 Entertainment Distribution -- Lesson 7.4 Sports Distribution

Chapter 8:The Economics of Supply and Demand -- Lesson 8.1 Supply and Demand -- Lesson 8.2 Pricing Strategies -- Lesson 8.3 Market Conditions

Chapter 9:Sports and Entertainment Promotion -- Lesson 9.1 Promoting Sports and Entertainment -- Lesson 9.2 Advertising and Sales Promotion -- Lesson 9.3 Publicity and Personal Selling

Chapter 10: Promotional Planning -- Lesson 10.1 Promotional Events and the Event Triangle -- Lesson 10.2 Sponsorships and Endorsements -- Lesson 10.3 Promotional Plans

Chapter 11: Selling Sports and Entertainment -- Lesson 11.1 The Sales Process -- Lesson 11.2 Ticket Sales -- Lesson 11.3 Group and Corporate Sales

Chapter 12: The Marketing Game Plan -- Lesson 12.1 Mapping Strategies -- Lesson 12.2 Sports and Entertainment Strategies -- Lesson 12.3 Detailing the Plan

Chapter 13: Sports and Entertainment Legal Issues -- Lesson 13.1 Laws -- Lesson 13.2 Labor Unions -- Lesson 13.3 Agents and Contracts

Chapter 14: Business Ownership and Leadership -- Lesson 14.1 Entrepreneurship -- Lesson 14.2 Managing Human Resources -- Lesson 14.3 Workplace Skills

Chapter 15: Scoring a Career -- Lesson 15.1 Choosing and Preparing for a Career -- Lesson 15.2 Student Professional Organizations -- Lesson 15.3 Continued Professional Development.

SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service, and economic principles make direct connections to real-life businesses, famous athletes, and celebrities. Students work in teams to build out an expansive marketing portfolio as they apply marketing functions to real-world scenarios and strategies, from awards show nominations to analyzing Super Bowl ads to planning successful product endorsements. Chapter content, features, and critical-thinking activities lead students to analyze the merits of marketing roles from influencers to third-party social media companies, as well as emerging strategies in social networking, data collection, fan engagement, and promotions. Features throughout the textbook encourage students to research, solve problems related to exciting industries, and present their findings via group projects and preparation for BPA, DECA, and FBLA competitive events. This edition has been updated to NBEA standards, the Precision Exams Sports and Entertainment Marketing industry certification, and current CTSO performance indicators. MindTap for Sports and Entertainment Marketing, 5th edition, is the online learning solution for career and technical education courses that helps teachers engage and transform today's students into critical thinkers. Real-time course analytics and an interactive eBook, MindTap, help teachers organize and engage students. Whether you teach this course in the classroom or in hybrid and distance learning models. MindTap for this title includes current news articles delivered by RSS feeds, digital portfolio instructions, and data analytics, as well as study tools like flashcards & practice quizzes. AMAZON

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Kaser, K., & Oelkers, D. B. (2020). Sports and entertainment marketing (5th ed.). Cengage Learning. APA - CHECK FORMATING BEFORE USE

Kaser, Ken, and Dotty B. Oelkers. Sports and Entertainment Marketing. 5th ed., Cengage Learning, 2020. MLA - CHECK FORMATING BEFORE USE

Kaser, Ken, and Dotty B. Oelkers. Sports and Entertainment Marketing. 5th ed. Cengage Learning, 2020. Chicago/Turabian - CHECK FORMATTING BEFORE USE

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Ken Kaser taught business and marketing courses in Nebraska and Texas high schools for 30 years. He currently serves as the Director for the Event Management and Sales Certificate program at Conrad Hilton College at the University of Houston. Ken has authored or co-authored seven books; written national, state, and local curricula; served in many professional leadership roles; and earned numerous teaching awards at the national, state, and regional levels.

Dotty Boen Oelkers is a sports and entertainment author, educator, and enthusiast. Discovering, interviewing, and writing about the interesting people who market sports and entertainment is her passion. Dotty has written three books, co-authored one other, and contributed to numerous other books. She began her career in retail management, is a former Marketing Education teacher and career and Technical Education (CTE) Director, and has served as a consultant regarding CTE Administration in school districts across Texas.