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21.
Net gain : expanding markets through virtual communities / John Hagel III, Arthur G. Armstrong. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, (c)1997
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1265.

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22.
Designing experiences /J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II by
Material type: Text Text; Literary form: Not fiction
Publication details: New York : Columbia University Press, (c)2019
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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23.
Marketing : Principles of Customer-Centric Business Management. by
Material type: Text Text; Literary form: Not fiction
Publication details: DE : BWV Berliner Wissenschafts-Verlag, (c)2022
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

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24.
Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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25.
Service encounters in tourism, events and hospitality : staff perspectives / Miriam Firth. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Bristol, UK ; Blue Ridge Summit, PA : Channel View Publications, (c)2020
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: G155.1.

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26.
55 steps to outrageous service : ["outrageous service" principles to better serve your customers and reap the benefits of satisfied customers, satisfied employees, profitable results] / Greg Hatcher. by
Edition: First Parkhurst Brothers edition.
Material type: Text Text; Literary form: Not fiction
Publication details: Little Rock, Arkansas. : Parkhurst Brothers, Incorporated, Publishers, (c)2011; [Chicago] : Chicago Distribution Center, a unit of the University of Chicago Press
Other title:
  • Fifty-five steps to outrageous service
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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27.
Top market strategy : applying the 80/20 rule / Elizabeth Rush Kruger. by Series: Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2011.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.13, ...

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28.
Surprise! : The secret to customer loyalty in the service sector / Vincent P. Magnini. by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Other title:
  • Secret to customer loyalty in the service sector.
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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29.
A stakeholder approach to issues management / Robert Boutilier. by Series: Strategic management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2012]Copyright date: �2012
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD59.5, ...

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30.
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. by Series: Service systems and innovations in business and society collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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31.
Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp. by Series: Selling and sales force management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5438.35, ...

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32.
Dynamic customer strategy : today's CRM / John F. Tanner, Jr. by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.55, ...

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33.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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34.
Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Series: 2013 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2013.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415, ...

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35.
Customer-driven budgeting : prepare, engage, execute : the small business guide for growth / Floyd Talbot. by Series: 2012 digital library | Managerial accounting collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HG4028.B8, ...

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36.
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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37.
The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD30.213, ...

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38.
The business design cube : converging markets, society, and customer values to grow firms competitive in business / Rajagopal. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HD, ...

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39.
Building a story brand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: [New York, New York] : HarperCollins Publishers, (c)2017
Other title:
  • Building a story brand
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.M555.B855 2017.

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40.
The customer rules : the 39 essential rules for delivering sensational service / Lee Cockerell. [print] by
Edition: first edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, New York : Crown Business, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.C635.C878 2013.

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