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Literary advertising and the shaping of British romanticismNicholas Mason.

By: Material type: TextTextPublication details: Baltimore : The Johns Hopkins University Press, (c)2013.Description: 1 online resource (pages cm.)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781421410715
Subject(s): Genre/Form: LOC classification:
  • Z326 .L584 2013
Online resources: Available additional physical forms:
Contents:
The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE Non-fiction Z326 (Browse shelf(Opens below)) Link to resource Available ocn855534562

Includes bibliographies and index.

Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.

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