Literary advertising and the shaping of British romanticismNicholas Mason.
Mason, Nicholas, 1970-
Literary advertising and the shaping of British romanticismNicholas Mason. - Baltimore : The Johns Hopkins University Press, (c)2013. - 1 online resource (pages cm.)
Includes bibliographies and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
9781421410715
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Electronic Books.
Z326 / .L584 2013
Literary advertising and the shaping of British romanticismNicholas Mason. - Baltimore : The Johns Hopkins University Press, (c)2013. - 1 online resource (pages cm.)
Includes bibliographies and index.
Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.
9781421410715
Literature publishing--History--Great Britain--18th century.
Literature publishing--History--Great Britain--19th century.
Authors and publishers--History--Great Britain--18th century.
Authors and publishers--History--Great Britain--19th century.
Advertising--History--Great Britain--18th century.
Advertising--History--Great Britain--19th century.
Romanticism--Great Britain.
Electronic Books.
Z326 / .L584 2013