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The Frodo Franchise the Lord of the Rings and Modern Hollywood.

By: Material type: TextTextPublication details: Berkeley : University of California Press, (c)2007.Description: 1 online resource (431 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780520932876
Subject(s): Genre/Form: LOC classification:
  • PN1995 .F763 2007
Online resources: Available additional physical forms:
Contents:
Prudent Aggression; 2 / Not Your Father's Tolkien; 3 / Handcrafting a Blockbuster; 4 / Flying Billboards and FAQs; 5 / Click to View Trailer; 6 / Fans on the Margins, Pervy Hobbit Fanciers, and Party goers; Part three: Beyond the movie; 7 / Licenses to Print Money; 8 / Interactive Middle-earth; Part Four: The Lasting power of the rings; 9 / Fantasy Come True; 10 / Right in Your Own Backyard; Notes; Index.
Subject: Once in a lifetime. The phrase comes up over and over from the people who worked on Peter Jackson's The Lord of the Rings. The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywoodthe special effects digital revolution plus the rise of "infotainment" and the Internetto satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars.
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Includes bibliographies and index.

Contents; Part two: Building the franchise; List of illustrations; Preface and acknowledgments; List of interviews; Abbreviations; Introduction: sequel-itis; Part One: The Film; 1 / Prudent Aggression; 2 / Not Your Father's Tolkien; 3 / Handcrafting a Blockbuster; 4 / Flying Billboards and FAQs; 5 / Click to View Trailer; 6 / Fans on the Margins, Pervy Hobbit Fanciers, and Party goers; Part three: Beyond the movie; 7 / Licenses to Print Money; 8 / Interactive Middle-earth; Part Four: The Lasting power of the rings; 9 / Fantasy Come True; 10 / Right in Your Own Backyard; Notes; Index.

Once in a lifetime. The phrase comes up over and over from the people who worked on Peter Jackson's The Lord of the Rings. The film's seventeen Oscars, record-setting earnings, huge fan base, and hundreds of ancillary products attest to its importance and to the fact that Rings is far more than a film. Its makers seized a crucial moment in Hollywoodthe special effects digital revolution plus the rise of "infotainment" and the Internetto satisfy the trilogy's fans while fostering a huge new international audience. The resulting franchise of franchises has earned billions of dollars.

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