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Marketing to moviegoers a handbook of strategies and tactics / Robert Marich.

By: Material type: TextTextPublication details: Carbondale : Southern Illinois University Press, (c)2013.Edition: third editionDescription: 1 online resource (xi, 417 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9780809331970
Subject(s): Genre/Form: LOC classification:
  • PN1995 .M375 2013
Online resources: Available additional physical forms:
Contents:
Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
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Includes bibliographies and index.

Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.

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