Marketing to moviegoers a handbook of strategies and tactics /
Marich, Robert.
Marketing to moviegoers a handbook of strategies and tactics / Robert Marich. - third edition. - Carbondale : Southern Illinois University Press, (c)2013. - 1 online resource (xi, 417 pages) : illustrations.
Includes bibliographies and index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
9780809331970
Motion pictures--Marketing.
Motion pictures--Distribution.
Electronic Books.
PN1995 / .M375 2013
Marketing to moviegoers a handbook of strategies and tactics / Robert Marich. - third edition. - Carbondale : Southern Illinois University Press, (c)2013. - 1 online resource (xi, 417 pages) : illustrations.
Includes bibliographies and index.
Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds.
9780809331970
Motion pictures--Marketing.
Motion pictures--Distribution.
Electronic Books.
PN1995 / .M375 2013