Image from Google Jackets

Marketing / James L. Burow ; contributing writer, Jim Bosiljevac. [print]

By: Contributor(s): Material type: TextTextPublication details: Australia; Mason, Ohio : South-Western Cengage Learning, [(c)2012.Edition: third editionDescription: xxxiii, 704 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781133108146
  • 1133108148
Subject(s): LOC classification:
  • HF5415.M375 2012
  • HF5415.B743.M375 2012
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Social media unit Marketing today and tomorrow Socially responsive marketing Marketing begins with economics The basics of marketing Marketing information and research Marketing starts with customers Competition is everywhere E-commerce and virtual marketing Developing a marketing strategy and marketing plan Developing successful products Services need marketing Business-to-business marketing Getting products to customers Determining the best price Effective promotion means effective communication Be creative with advertising Selling satisfies customers Marketing in a global economy Managing risks Marketing requires money Entrepreneurship and marketing Take control with management Planning your future in marketing Math review Glossary.
Summary: Marketing 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. Marketing 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DelawareCA memberships, there is a strong correlation of content to DelawareCA's performance indicators. - Publisher.
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415 .B7729 2012 (Browse shelf(Opens below)) Available 31923001880968

Social media unit Marketing today and tomorrow Socially responsive marketing Marketing begins with economics The basics of marketing Marketing information and research Marketing starts with customers Competition is everywhere E-commerce and virtual marketing Developing a marketing strategy and marketing plan Developing successful products Services need marketing Business-to-business marketing Getting products to customers Determining the best price Effective promotion means effective communication Be creative with advertising Selling satisfies customers Marketing in a global economy Managing risks Marketing requires money Entrepreneurship and marketing Take control with management Planning your future in marketing Math review Glossary.

Marketing 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. Marketing 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DelawareCA memberships, there is a strong correlation of content to DelawareCA's performance indicators. - Publisher.

COPYRIGHT NOT covered - Click this link to request copyright permission:

There are no comments on this title.

to post a comment.

Powered by Koha