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Sense & respond how successful organizations listen to customers and create new products continuously / Jeff Gothelf and Josh Seiden.

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Harvard Business Review Press, (c)2017.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781633691896
Other title:
  • Sense and respond
Subject(s): Genre/Form: LOC classification:
  • HD58 .S467 2017
Online resources: Available additional physical forms:
Contents:
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Includes bibliographies and index.

Intro; Copyright; Contents; Acknowledgments; Introduction; Part I: The Sense and Respond Model; Ch 1: Continuous Uncertainty; Ch 2: Sense and Respond; Ch 3: Why Companies Resist; Ch 4: You Are in the Software Business; Part II: A Manager's Guide to Sense and Respond; Ch 5: Plan for Change and Uncertainty; Ch 6: Organize for Collaboration; Ch 7: Continuous Everything; Ch 8: Create a Culture of Continuous Learning; Conclusion; Notes; Index; About the Authors

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